Jacobs Douwe Egberts

Jacobs Douwe Egberts is a global coffee and tea company, serving consumers in more than 100 countries across Europe, Latin America and Australia. Their iconic brands include: Jacobs, Douwe Egberts, Moccona, Senseo, and L’OR.

L'OR - A golden VR project

When it comes to intense sensations and pure taste, coffee brand L’OR (by Jacobs Douwe Egberts) goes for gold. The exclusive launch of their new capsules had to match the immersive character and unique pleasure of the coffee taste. That’s why yondr created a golden VR experience that touches the senses. Viewers were submerged into the elegant world of L’OR, providing a quality take on a sensual product. At the end of the digital experience they could enjoy the rich flavours of the new L'OR coffee capsule. A match made in heaven.
"We confided in yondr to guide us through the creation of a sense tickling L'OR VR experience. From proof-of-concept validation up to our launch event, we relied on yondr's expertise to make it happen." - Peter Pintens, Marketing Director Belux - Jacobs Douwe Egberts