Radisson Blu

Iconic, stylish and sophisticated, Radisson Blu creates excitingly individual hotels for individual minds. Radisson Blu features 380 unique hotels, open or coming soon, in the world’s most desirable destinations: dynamic major cities, nearby airport gateways and in the most sought after leisure hotspots.

Radisson Blu Antwerp is renovating. In order to counter the negative interpretation of the construction project, the company decided to launch a VR marketing campaign. The video draws the customer’s attention to the positive aspects of the renovation. The architect gives an overview of the materials that are being used before showing the viewer around in one of the new rooms. Marketing-wise this campaign is an important teaser for the customer to return after the project has been completed.