A positive view on hotel renovation. Brought to you by Radisson blu.

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In order to counter the negative interpretation of the construction project, Radisson Blu decided to launch a VR marketing campaign. The video draws the customer’s attention to the positive aspects of the renovation. The architect gives an overview of the materials that are being used before showing the viewer around in one of the new rooms. Marketing-wise this campaign is an important teaser for the customer to return after the project has been completed.

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